AUN Global Marketing http://www.leonardrea.com A Full Service Digital Agency in Singapore - SEO, PPC, Social Media Tue, 21 Jul 2020 10:23:20 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 http://www.leonardrea.com/wp-content/uploads/2020/06/favicon.ico AUN Global Marketing http://www.leonardrea.com 32 32 Don’t create a sitemap manually http://www.leonardrea.com/dont-create-a-sitemap-manually/ http://www.leonardrea.com/dont-create-a-sitemap-manually/#respond Tue, 21 Jul 2020 10:21:29 +0000 http://www.leonardrea.com/?p=1520 “Don’t create a sitemap manually like that,” Google’s John Mueller said. Instead of creating the sitemap manually, it is recommended to do perform the below: – Generating the sitemap from the CMS or the underlying database directly.” – Getting a sitemap from the API where the devlopment team originally pulled the list of URLs would […]

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“Don’t create a sitemap manually like that,” Google’s John Mueller said.

Instead of creating the sitemap manually, it is recommended to do perform the below:

– Generating the sitemap from the CMS or the underlying database directly.”
– Getting a sitemap from the API where the devlopment team originally pulled the list of URLs would also work

Why is this better than manually creating a sitemap?

That is because when creating a sitemap for a large site, or any site, you have to consider not only how it will be created but how it will be kept up to date.

For example, a site with tons of product catalogs could be adding and removing tens of thousands of products every day.
It would be almost impossible to manually maintain an updated sitemap like that quickly. Manually creating a sitemap is not a realistic solution when automated options exist.

So do remember to keep you sitemap updated automatically and frequently especially when you have changes in your website.

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Google Search Console Updates http://www.leonardrea.com/google-search-console-updates/ Wed, 28 Nov 2018 11:44:29 +0000 http://aun-singapore.com.sg/?p=878 The post Google Search Console Updates appeared first on AUN Global Marketing.

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Google has made two MAJOR changes in their Search Console over the past 24 hours. Most significantly, the index coverage report now uses mobile-first indexing data when available.

Meanwhile, Google has also reported that they are replacing the old Google Search Console reports when similar reports can be found in the new Google Search Console.

Similar source: https://searchengineland.com/google-search-console-updates-index-coverage-report-for-mobile-first-indexing-warns-about-replacing-old-reports-308623

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Why is Search Console useful? http://www.leonardrea.com/why-is-search-console-useful/ Mon, 26 Nov 2018 11:55:26 +0000 http://aun-singapore.com.sg/?p=886 The post Why is Search Console useful? appeared first on AUN Global Marketing.

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DO YOU KNOW that almost 90% of companies did not have Google Search Console (formally known as Google Webmaster) installed?

Google Search Console is one of many SEO tools that can be used to build a healthy website that performs well in the search engine results pages (SERPs). It has many important features allowing webmasters to monitor, diagnose and optimise their site.

In AUN Global Marketing, we ensure ALL clients are being equipped with the necessary tools prior SEO project. Speak to us today.

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Google Search Rankings Seems Unstable; More Algorithm Tweaks Or Penalties? http://www.leonardrea.com/google-search-rankings-seems-unstable-more-algorithm-tweaks-or-penalties/ Wed, 31 Oct 2018 12:11:39 +0000 http://aun-singapore.com.sg/?p=905 The post Google Search Rankings Seems Unstable; More Algorithm Tweaks Or Penalties? appeared first on AUN Global Marketing.

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Over these couple of days, there are alot of speculation about drop / fluctuation of organic rankings of websites. Here is the analysis found by SE Roundtable:-
google-search-ranking

Over the past few days the SEO communities and forums have been in a somewhat state of stress watching their rankings and analytics fluctuate up and down. It is like Google is tweaking things in real time and the search results are very unstable. I am not sure I’d call it one of the many Google algorithm updates we’ve been covering but it does sure seem weird.

SEOs are saying their rankings are all over the place the past few days. I was suspecting there was some sort of update going on or maybe small tweaks but it is hard to say. The automated tools aren’t showing much in terms of fluctuations or changes but the community, or at least some of it, feels a bit nervous about what is going on.

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5 Main Advantages and Benefits of SEO http://www.leonardrea.com/5-main-advantages-and-benefits-of-seo/ Wed, 26 Sep 2018 12:14:01 +0000 http://aun-singapore.com.sg/?p=912 The post 5 Main Advantages and Benefits of SEO appeared first on AUN Global Marketing.

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Whether your are a marketer or business owner, you’ve likely been told or heard of SEO (Search Engine Optimization).

That’s because today, it’s still considered an essential part of any successful digital marketing strategy.

And over here, we’ll go over what is SEO in Marketing, the role it plays in marketing, and five key benefits it can help you in your business.

1. SEO targets high quality traffic

Ask yourself, when do you Google? And what do you Google for? You have something in mind and you would like to concrete your findings, or get an answer to your questions. Being said that, if you have choose the right keywords, you are highly likely to reach out to very targeted online users that are interested in your business.

2. You don’t need to pay for clicks in SEO

There are no clicking fees! Unlike PPC, you need to pay every time when a searcher clicks on your results link. You do not get worried when there are more organic clicks to your website because they are free!

3. SEO gets more clicks compared to PPC

Results have been proven and statistics have shown that, majority of the internet population clicks on the organic section results rather than clicking on the advertisement section (generally known as ads). This is because organic results shows a much more accurate and precise results based on what you are searching for.

4. SEO is your “online salesman”

Website is your e-namecard that represents your business. Make your website work for you and not the other way round. Successful SEO will transform your website to an “online salesman” which is capable of working 24/7. If your web ranking appears in the top of the search results, they will be showing your organic listing constantly with no downtime.

5. You can move ahead of the competition

You are frustrated whenever you see your competitors’ organic web ranking higher than yours. But if you have done successful SEO, you will likely be in or ahead of competition. Never give up on SEO even though it have not shown results yet. Gradually overtime, you will soon see yourself in the race with your competitors.

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Top 5 Benefits of Digital Marketing http://www.leonardrea.com/top-5-benefits-of-digital-marketing/ Tue, 27 Mar 2018 12:27:01 +0000 http://aun-singapore.com.sg/?p=921 The post Top 5 Benefits of Digital Marketing appeared first on AUN Global Marketing.

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In today’s world, it is important for every business to establish an online platform to give themselves a better outreach and visibility to their potential customers.

The following are the top 5 benefits of digital marketing:

1. Direct Communication

Digital Marketing enables your business to communicate and interact directly to your consumers in real time, understanding their problems and needs better, and building up better relationship.

2. Increase Visibility and Reaching Targeted Audience

With Digital Marketing, you can target your marketing campaign either locally or internationally. Additionally, you can tailor your campaign to target specific audience demographics such as gender, location, age and interests.

3. Measurable

Digital Marketing provides a range of analytics of consumer behaviors and engagement. Based on the analytics result, we can identify how is the campaign’s performance and examine how to further improve it. This enables you to plan more effectively and make the necessary change immediately.

4. Cost Effective

Digital Marketing enables you to target your marketing campaign directly to consumers who are already interested or looking for your products and services.

Unlike Traditional Marketing, in which most advertisements are placed in a fixed place or timing and you would question if your targeted audience would see it.

5. Speed

Digital Marketing goes through lesser channels to the publishing of the advertisements. In another word, digital advertisers could post their message to their potential customers in less than 24 hours.

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